Jack Fiorella III, President
Jack Fiorella, President and Chief Executive Officer, founded the company in 1976 and since that time has been actively engaged in the acquisition, development and asset management of Class-A multifamily properties for the company.
He is a current member of the Alabama Chapter of the Realtors National Marketing Institute through which he successfully completed commercial real estate investment courses to receive the CCIM (Certified Commercial Investment Member) designation.
Fiorella is a very successful broker with the Birmingham Association of Realtors earning multiple annual awards including Top Producer in Acquisitions, Top Producer Investment Division and Top Producer Development Division for many years. Fiorella has also earned The Vulcan Award on numerous occasions and is a Life Time Member of the Commercial Real Estate Club of Excellence.
Linda S. Geiss, Director of Operations
Linda S. Geiss, Director of Operations, joined Equity Resources in 2006 and is responsible for asset management of the company’s existing portfolio as well as market research, financial analysis and due diligence for development, acquisitions and dispositions.
Prior to joining the company, Linda enjoyed a 12 year tenure with Colonial Properties Trust where she established and was responsible for the due diligence division, the market research division and the corporate and property-level marketing for its multifamily, office and retail portfolio.
Linda holds a Bachelor of Science degree from The University of Alabama in Finance and a Masters of Business Administration from The University of Alabama at Birmingham.
Linda is co-founder and Past President of Birmingham CREW, Inc. (Commercial Real Estate Women) and is a CPM Candidate Member of IREM (Institute of Real Estate Management).
She is also a board member for a non-profit organization that sponsors the Greater Birmingham Humane Society and is a former board member of Habitat of Humanity and March of Dimes.
Cassie McFadden, Director of Accounting
Cassie McFadden, Director of Accounting, is responsible for overseeing accounting operations and procedures, preparing financial and operational reports, and maintaining vendor and investor relations. Cassie also facilitates all lender reporting, budget preparation and analysis.
Prior to joining the company, Cassie worked as the Assistant Controller for Red Rock Realty Group while finishing her Masters in Accounting at UAB’s Collat School of Business. She graduated in 2014 at the top of her class and is currently pursuing her CPA license.
Additionally, Cassie assists with asset management of the property portfolio as well as closing transactions related to acquisitions and dispositions.
Jack Rhodes, Director of Development
Jack Rhodes, Director of Development, is responsible for the design, permitting and construction management of the company’s multifamily developments. Jack also oversees the physical asset management, capital improvements and major renovation projects for the company’s current multifamily portfolio. In total, Jack has been involved with the development and renovation of more than 5800 units.
Jack joined the company in 2004 and has enjoyed a successful twenty year career in real estate development.
Prior to joining the company, Jack specialized in land use planning in coastal communities located along the Gulf Coast of Florida where he was responsible for many projects most notably the Villages at Blue Mountain Beach and the 3,100 acre Hammock Bay Master Planned Community.